Showing posts with label Christmas. Show all posts
Showing posts with label Christmas. Show all posts

Monday, December 15, 2008

Baltimore Christmas Memory: Sing It Outdoors!

It never ceases to amaze me how much can be found on "teh internets" these days! The flotsam and jetsam of a misspent youth in front of the TV or hiding in a movie theater can be easily retrieved with only a Google search. One day, the ipod in my brain shuffled up a song that I heard every holiday season when I was a kid. The song was called "Sing It Outdoors!" and it was played during the commercials for John Donnelly & Sons Advertising. It went like this.

I believe they were mainly into billboard advertising, so the title of the song had a duel meaning. It seems like they are singing about carolers, but the implication is that you can sing the praises of your company or product outdoors through billboard advertising. Get it? I was rather proud of myself that I figured that out when I was six or so.

I don't recall Donnelly & Sons running TV ads any other time of the year but Christmas, and for an advertising firm, the ads were surprisingly chintzy. The Christmas ad consisted of the aforementioned song while we were treated to abstract representational drawings of choirs, bells, and other Christmasy images. Just before the final line was sung, a syrupy announcer voice came on and would tell us how Donnelly Advertising wanted to wish us a Merry Christmas. No Happy Holidays back then. They were putting the Christ in Christmas, baby! It was fun not to be PC.

During the week between Christmas and New Year's, Donnelly & Sons ran a slightly different TV ad. As I recall, it would start off with a similar song and some more poorly rendered images of streamers and champagne bottles popping, and then the announcer would jump in with, "Rrrring out the old, rrring in the new, with all our best wishes! We at Donnelly Advertising wish you..." When he would say, "rrrring out the old," a graphic with the current year would appear, and when the announcer said, "rrrring in the new," a graphic with the next year would appear. For example, it might show "1972," and then jump to "1973." I remember one year - I think it was 1973 or 1974 - and they mistakenly put up one of the old commercials because it showed "1965" and "1966." I got a chill because I suddenly thought I had been transported back in time.

Those commercials disappeared around the mid-70s and became yet more fond holiday memories to put on the brain pile. God knows why the song popped back into my head on a warm spring day more than 30 years after I had last heard it, but my mind tends to work like that. Just for fun, I did a Google search using the song title and found this blog site. Apparently, the song on the commercial was part of a complimentary record album that Donnelly & Sons gave away to clients at Christmas time. One side had music for Christmas, the other side featured dance tunes for your New Year's Eve party. The blog author, Ernie, provides a link where you can download the Christmas songs along with some photos of the album, which I've used here, with his kind permission.


One of the coolest aspects of this album is the fact that the record itself was made out of green vinyl. Take a look:


Be sure to check out www.ernienotbert.blogspot.com for more great, obscure Christmas music. He's currently running a 27 Days of Christmas series with a new Christmas album featured each day.

Friday, December 14, 2007

CHRISTMAS COCA-COLA AD - 1952


This is the last of the Christmas Coca-Cola ads that I managed to save from a bunch of old National Geographics my father donated to the Goodwill. This one I found almost a little disturbing in its composition. On the bottom, you have well-scrubbed, toe-headed children in their footy pajamas diving into a pile of Christmas gifts. The girl, perhaps more thoughtful than the avaricious male, looks up worshipfully at the God-like apparition of Santa hovering overhead. She is clearly offering her thanks to the almighty gift-giver. In a subliminal way, Santa is a golden idol to which children pray for their material desires.

Don't get me wrong; I love the idea of Santa as this jolly old man who generously gives toys to all the good girls and boys. I just find his omnipotent positioning in the ad a little strange. It's especially weird when he, in this exalted position, is selling us Coca-Cola. It's like, "God said you must drink Coke!"

Having said all that, this ad is still a great example of an idyllic Christmas image specially designed to elicit the warm fuzzies. I think it's a real shame that magazine advertising nowadays doesn't use more artwork rather than just photos. Perhaps advertisers are worried about truth in advertising laws, or maybe it's simply cheaper to use photographs than hire commercial artists, but beautifully painted images can evoke so much more than a photograph ever can. And if you Photoshop an image to heighten its dramatic effect, everyone knows it's been altered. With paintings and drawings, you allow the artist the creative license to seduce you. I missing seeing ads like this.

I'll probably be offering up more old ads in future posts. I know I've drifted away from the toy theme a bit, but don't worry, I'll have my action figure friends back in the next post.

Wednesday, December 12, 2007

CHRISTMAS COCA-COLA AD - 1951


Another Christmas Coca-Cola ad from the back of an old National Geographic, dated December 1951. It still amazes me how cleverly Coca-Cola inserted their product into our collective unconscious as a symbol of Christmas. Here you have an iconic version of Santa Claus, sitting at his desk with his book of all the boys and girls who've been naughty and nice. Although the book only says, "Good Boys and Girls," we all know exactly what this means. Santa also has a globe nearby, so we know he's cross-checking the list with their locations (GPS hadn't been invented yet).

It's a classic Christmas concept, and inserted in the middle of this traditional image, we see Santa gripping that tantalizing Coke bottle. I mentioned in my previous post about how seductive gripping those 6 oz. bottles is. The effect must still work because I saw six-packs on sale at my local Target just the other day. The whole concept is tied together with the catch phrase: "Drink Coca-Cola...talk about being good!" Just incredible. I'll take this kind of advertising over hip-hop dancers in Santa hats any day. Never fails to make me feel that warm, Christmas glow, even in the middle of July.

Next time...Christmas 1952.

Friday, December 07, 2007

COCA-COLA AD - CHRISTMAS 1950


Here's another wonderful Coca-Cola ad that I swiped off the back of a National Geographic from 1950. As I mentioned in my last post, an old uncle dumped a bunch of National Geographic magazines on my family in the 1970s and they sat neglected in our basement for years. I used to read through them, but I mainly loved to look at the advertisements. By the time I was 14, I had gotten into the habit of taking household junk to the flea market and selling it for extra cash. My dad said I could take the Nat. Geo.'s to the flea market, but a friend told me that those things were so plentiful, no one would give me a penny for them. Finally, my father decided to drop them off at the Goodwill. Before he piled them in the trunk of his car, however, I ripped the back covers off about a dozen or so of the mags so I could save those amazing Coca-Cola ads. As you can see, I still have them to this day.

While this is not one of my absolute favorites, it does have the essential elements that makes one of these holiday ads so attractive. Of course, you have the iconic image of Santa looming at the top of the page, holding another icon of American marketing: the six-ounce glass Coca-Cola bottle. What has made those bottles so attractive over the decades is the feel of that scalloped bottle in your hand, the curves perfectly designed to provide maximum grip. Santa holding the bottle is a subliminal come-on.

Beneath the God-like image of Santa, we see to children excitedly loading up the refrigerator with colas to quench the thirst of our traveling gift-giver and possibly bribe him out of more presents. Taking the well-known tradition of kids leaving cookies and milk for Santa into leaving Coca-Colas is a brilliant twist. In this post-war world of rising consumerism, Coca-Cola insinuates itself into the collective unconscious of holiday traditions. The image speaks to everything Americans aspired to in 1950: two healthy, well-scrubbed and thoughtful children, modern conveniences like the refrigerator, and the ability to afford all the comforts a family would need...like ice cold Coca-Cola in the easy-to-carry six-pack container. Even though the country was not fully on the road to prosperity, and a nasty conflict in Korea had just begun, Americans kept their eyes on that future they had dreamed of since the Depression, and it was very nearly at hand.

As a pre-teen boy sitting on the floor of his basement in a very different world over 25 years later, I wanted to experience that dream as well. I wanted to live in that world that really only existed in a Coca-Cola ad. Fortunately, I was too naive to know that then.

Tuesday, December 04, 2007

RETURN FROM THE WILDERNESS

I've finally found some time to create a post for this blog!

I know it looks like Frankenstein and Dracula dragged me off to some horrible fate, but I actually was tied up all month participating in this year's November is National Novel Writing Month (NaNoWriMo for short). Just like last year, participants attempt to write at least 50,000 words of a novel during the month of November. By the end of the month, you must upload your manuscript to their site for an official word counting. If you meet the required word count by midnight November 30th, you win! Not that you really win anything other than bragging rights, but it's a great form of motivation if you are having writer's block and an opportunity to network with other writers who are struggling with a shared challenge.

For the second year in a row, I am proud to say I succeeded in banging out over 50,000 words during the previous month and winning my little icon, displayed to the right. I think I also have created the rough workings for a new novel, so that's pretty good too. Sooner or later, I'm bound to stumble onto something a publisher might like.

Anyway, it's now December and I'm scrambling to take care of all the little details I neglected over the past month (e.g., taking the car in for an oil change, getting my annual physical, etc.) along with Christmas shopping and other preparations for the coming holiday season. I'm also preparing a special action figure-related Christmas post which I hope will come out as well as I imagine it will. So in the meantime, I thought I'd share some images over the next couple weeks that always gave me that warm Christmas feeling as a kid.

In the early 70s, one of my uncles unloaded a huge pile of National Geographics on us, most of them dated from the late 40s and early 50s. I don't know why my Dad accepted them because they took up valuable storage space in our 3 bedroom row home, but I enjoyed occasionally flipping through them on dreary, rainy days when I couldn't play outside. I know what you're thinking, but the pictures of the topless African tribeswomen were not an attraction for me. What I really loved were the advertisements! These full page, glossy ads were so meticulously painted, evoking a world more lovely and exciting than reality. I especially loved the Coca-Cola ads on the back covers, and none were better at eliciting a sense of heightened fantasy and wonder than the Christmas ads. Here's one from 1948:



These ads, created by commercial artist Haddon Sundblom, were so strongly associated with our modern concept of Santa Claus that he was often incorrectly credited with inventing the 20th century Santa look. While he may not have invented the red suit and jolly appearance, he certainly rendered it in such a realistic way that one develops a sense that this figure is the definitive article. This particular ad also features a pixie character that appeared in other, non-holiday Coca-Cola ads. I assume he's supposed to represent Jack Frost, as in a frosty, cold Coca-Cola, but he's especially effective in these commercials for the holiday season of the solstice.

What I loved about these ads as a kid was the pristine rendering of everything in the picture. All the items in the refrigerator are so neatly arranged and the packaging wondrously bright and colorful. The toys in Santa's bag look so inviting. And, of course, the curvaceous Coca-Cola bottles glisten invitingly. You can just taste that cold, sweet liquid by gazing at those fluid soldiers standing at attention on the refrigerator rack.

Reality in the 70s was sloppy: everyone's hair was long; clothes were loud with big, floppy lapels and collars; crime and drug abuse was rampant; and polite behavior and common courtesy were considered passe'. Even as a grader schooler, I sensed that we had lost something from the era before my birth. These images from the past made that all too clear. Sure, the world wasn't as perfect as the artist portrayed it. But the mere fact that commercial illustrators aspired to present us with an immaculate reality showed a certain virtue in itself, I think.

Next time I'll post the Christmas 1950 ad and offer more of my pointless pontificating. I hope these images provide some holiday cheer!

Sunday, December 24, 2006

AN ACTION FAMILY CHRISTMAS


"Greetings, citizens! No, it's not really St. Nick, it's me, Captain Action. I've just returned from my charity work at the local orphanage, and just in time too! Lady Action and Action Boy are waiting for me inside so we can celebrate Christmas together. Oh yeah, and Dr. Evil said he'd stop by and help us with the decorations. I'll have to keep an eye on him!"



"From the entire Action Family... and, uh, Dr. Evil too... have a happy and safe holiday season!"



"Dog gone it, Evil! Did you blow a fuse again!"

Wednesday, December 20, 2006

FOUR CHRISTMASES AND FOUR FUNERALS

My family has seen several members die right before the Christmas holidays. I suppose that’s not so unusual since the onset of winter is particularly hard on the immune systems of the elderly. Those already struggling with frail health simply cannot cope with the viruses that seek shelter from the cold in their warm bodies. I’ve had two family members buried on Christmas Eve, one on the day before Christmas Eve, and one two days after Christmas. I don’t bring this up to be a downer, but rather to share some observations I’ve made about the cycle of life during a time when we celebrate the birth of one of the Earth’s most famous former inhabitants.

I grew up in a blue collar town where most of the residents were employed at the steel mill, the auto plant, or one of the many other industrial plants that surrounded the community. My great-grandfather, grandfather, and his brother, my Uncle Jack, came from England in the 1920s to seek jobs in one of these industries and ended up working for several decades at the steel mill. Technically, my Uncle Jack had a white-collar job at the plant, but he still made his living from America’s booming industrial revolution. My grandfather, my Uncle, and their contemporaries built a community in the town. A savings and loan (which still exists today as a full-fledged bank) was started in my great-grandfather’s dining room with the help of community members. The town was loaded with clubs and organizations, many of which my great-grandfather, grandfather, and Uncle Jack were members. By the time I came along, the town was filled with gray-haired men and women, some retired, some about to retire, who made up the backbone of the community. They had made good livings, maintained their homes, supported the local businesses, and contributed to the community.

Back in the 70s, I was in awe of these people, especially when comparing them to the young people who were growing up in the same town. Long-haired, bedraggled, undereducated, and blissfully unaware of the industrial collapse that was about to grip the country, these young folks took for granted that the jobs their fathers and grandfathers had would still be available to them as a birthright. Perhaps you can forgive them for not seeing the economic shift in the country, but you couldn’t forgive them for drifting into lives of drinking, drug use, and criminal behavior. Even if the jobs had remained, many had not prepared themselves to accept the responsibilities of those jobs, or to assume the mantle of community activism the way the previous generations had.

My Uncle Jack’s funeral was the first I had ever attended, on Christmas Eve 1976. He was only 74. I was only 12 (here I am that Christmas with my Space:1999 stuff). In addition to my family, the funeral home was packed with gray-heads, blue-heads, and white-heads who were friends of my uncle. I sat through a series of ceremonies presented by various groups that my uncle had belonged to. Each time, a group of four or five elderly men, wearing ornately decorated aprons over their suits, would step up and recite some gobbledegook, then say some nice words about Uncle Jack. It seemed to go on forever, but my normally jumpy 12-year-old consciousness didn’t mind it. This was the first time I had witnessed such an outpouring of respect and affection for a deceased person, and I was fascinated by how many people my uncle had affected outside of my own family. It was a bitterly cold day, and the ceremony at the cemetery was brief. They couldn’t even dig the hole for the casket, the ground was so hard. Still, the sun shined brightly and the sky was clear, and I was filled with a sense that, although he died relatively young, my Uncle Jack had done okay.

Ten years later, on a rainy Christmas Eve, my Uncle Henry was buried. He was my grandmother’s sister’s husband. He smoked Camel unfiltered cigarettes all his life and, unsurprisingly, died of lung cancer. There were fewer old folks at this funeral, and the ones that were there seemed markedly less robust than those at my Uncle Jack’s ceremony. I was just about to graduate from college. A college degree was essential now as the job market shifted from an industrial to an information age. Those from my high school who had hoped for a factory job were finding little luck. Many were leaving town altogether. These senior citizens were holding the town together, but they “just couldn’t do what they used to anymore.” My Uncle Henry’s funeral was briefer, less elaborate, but a strong crowd of friends paid their respects.

Eight years later, my maternal grandmother died and was buried on the day before Christmas Eve. She was 89. I was 30. She and my grandfather had moved into a retirement community because taking care of their house had become a burden. I bought their house, not because I really wanted it, but because property values were down and buyers were scarce. By this time, many of the old folks, the spine of the once-thriving town, had died off. The few who were still alive, like those that showed up at my grandmother’s funeral, had also moved away. No one wanted their old houses since there were few jobs in the area anymore. Folks were selling to anyone who would buy. There was enough riff-raff in the neighborhood already, so I lived in the house and commuted 30 miles each way to work. My office was in a growing area on the other side of the county where large white collar firms were settling. That was the new thriving community.

Nine years on, and my grandfather died at the ripe old age of 102. His funeral was two days after Christmas. There were quite a few gray heads at the funeral, but they now belonged to my grandfather’s children and grandchildren (me included). All his contemporaries were gone. Members from one of his clubs showed up and performed their ceremony in their ornately decorated aprons. These members were kids or at least young men when my grandfather was active with the group. They barely knew him, but did their club duties with respect. I had long since sold my old house - my grandparents’ old house - and moved away.

The town still exists, and efforts are being made to gentrify the area with plans for new shops, night spots, improved housing. It’s a long way off, though, and what remains is something of a shell of its former self. I’m now old enough to have watched a strong community wither and die. And the residents who made it strong, who struggled through the Depression, who built the armaments of war during WW II, who helped the community grow even more during the post-war boom years, I watched them wither and die too. The loss haunts me.

Tuesday, December 05, 2006

A VERY JOHNNY WEST CHRISTMAS

I’m thinking it must’ve been Christmas 1968. It’s one of my earliest memories. I can recall that, for some reason, my parents set all the toys in the dining room rather than the living room that year. We had a rather sad, shapeless fake green tree in the living room, but in the dining room, we had a shimmering three-feet-high creation that looked like a stack of silver pipe cleaners. Fully decorated with mirror finished balls of blue and pink, it was the physical manifestation of commercialized, 60s-kitsch Christmas. I loved it! My mom set it up on the credenza, covering the bottom of the tree and the table top with cotton wool studded with metallic confetti. I remember the room glowing with shades of pink and silver.


Rather than wrapping the presents, my parents made an artful arrangement of a western scene underneath the metallic tree. The western part came courtesy of the Marx Toys Best of the West line. I especially remember Johnny West’s son, Jay West, perched atop his colt or pony or whatever the small horse was supposed to be. The whole vision was like Bonanza meets the Jetsons. I wish I had pictures from that Christmas, but then again, it’s probably just as well. Nothing can match the images in the viewmaster of my cranium.

The Best of the West toys, a huge line of western figures, was likely the most successful of the Marx Toys action figures. Their run was about as long as G.I. Joe’s and covered a wide assortment of characters. In addition to the Johnny and Jay West that I received that Christmas, I also received a Captain Tom Maddox figure and a Sam Cobra figure from my Aunt Pat for Christmas 1972. Captain Maddox was a cavalryman, but I didn’t quite understand that. Military figures prior to WW II were alien to me. I just treated him like a cowboy. Sam Cobra, on the other hand, was clearly a Western style bad guy through and through. You could tell right off because of his devil-like van dyke beard and all-black ensemble. This one was a favorite, although I felt bad about liking the bad guy more than any of the good guys. The main reason I liked him so much was because he came with this wonderful line of accessories. He had a cane with a knife hidden in the handle, two rifles (a short one and a Winchester), pistols, skeleton key, time bomb, pool cues, and a doctor’s bag. He even had his own safe to crack and a special hole in his right palm to hold the tiny derringer he hid away. This was a bad mother – shut yo’ mouth! I’m talkin’ ‘bout Cobra!!

Flash forward 30 years. I was reading Tom Heaton’s terrific book titled The Encyclopedia of Marx Action Figures, and I discovered that Captain Tom Maddox and Sam Cobra had an interesting connection. The head of Maddox was originally designed to go with Sam Cobra’s body as a Wild, Wild West action figure. Sure enough, the head did look a lot like Robert Conrad, and the Sam Cobra body looked exactly like Jim West’s suit, right down to the “W” notches in the lapels. I was determined to make my own Jim West custom out of spare parts. As luck would have it, I was trolling eBay for Marx toys when I came across a figure that someone had already customized with the Maddox head on the Sam Cobra body. With only a little painting to the body, I had a ready made Jim West action figure!

Although G.I. Joe was the gold standard of action figures back then, Marx figures offered some tremendous thrills. They were sturdy, hard plastic toys that could take a great deal of punishment. They also offered a wide assortment of accessories complete in the box with the figure, so you could hit the ground running with imaginative adventures from the minute you received it. I didn’t realize how much I loved those figures until long after they were lost or sold in my mom’s various yard sales.